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- Corrigendum-Marketing, Advertising and Media Buying Services - Wirral Met College
Corrigendum-Marketing, Advertising and Media Buying Services - Wirral Met College
AI Summary
Wirral Metropolitan College seeks a professional supplier to provide comprehensive marketing, advertising and media‑buying services designed to enhance student recruitment, raise institutional visibility and promote its course offerings. The College requires a partner capable of developing and executing integrated campaigns that support the College’s strategic communication objectives and drive measurable enrolment outcomes across all marketing channels.
The agreed services will encompass all phases of campaign management, including initial planning, media selection, strategic buying, ongoing delivery, campaign monitoring, optimisation, and detailed performance reporting. Deliverables will cover a full spectrum of media types as specified, such as digital advertising, paid social media, outdoor displays, radio and audio spots, as well as printed promotional material production and distribution. The supplier will be responsible for aligning creative assets and media strategies with the College’s brand identity, ensuring consistency across all touchpoints, and continually evaluating effectiveness against key performance indicators established in the specification.
All marketing activities and associated deliverables that the supplier provides must comply with UK advertising standards.
Description
The requirement includes campaign planning, media recommendations and buying, campaign delivery, monitoring, optimisation and performance reporting. Services may include digital advertising, paid social media, outdoor advertising, radio and audio advertising, and printed promotional materials and distribution, as detailed in the specification.
The contract will run for an initial 12 months, with an option to extend for a further 12 months at the College's discretion.
Bidders must complete the tender response workbook, including the Common Campaign Scenario and Pricing Response, in accordance with the specification and submission instructions. Tenders will be evaluated on quality (70%) and price (30%).
Contract location: UKC
Communication: Tenders must be submitted by email to tendersubmissions@wmc.ac.uk by **12:00 noon (GMT) on Friday 6 November 2026**. Use the subject line "PR-2026-0085 - Marketing Tender - [Bidder's legal name]". Either previously published subject line will also be accepted. Include the completed tender response workbook and all supporting documents required by the specification. Read the tender documents alongside the published Clarification Log, including **Clarification Log V2, which will be released on Monday 26 October 2026**. The College website is provided for reference only; tender submissions must be sent to the email address above.
Amendments:
Other additional information: Tenders must be submitted electronically by email to tendersubmissions@wmc.ac.uk by **12:00 noon (GMT) on Friday 6 November 2026**. Use the subject line "PR-2026-0085 - Marketing Tender - [Bidder's legal name]". Either previously published subject line will also be accepted. Include the completed tender response workbook and all supporting documents required by the specification. Read the tender documents alongside the published Clarification Log, including **Clarification Log V2, which will be released on Monday 26 October 2026**. The College website is provided for reference only; tender submissions must be sent to the email address above.
Enquiry deadline: 2026-10-30T23:59:00Z
Submission address and any special instructions: Tenders must be submitted by email to tendersubmissions@wmc.ac.uk by **12:00 noon (GMT) on Friday 6 November 2026**. Use the subject line "PR-2026-0085 - Marketing Tender - [Bidder's legal name]". Either previously published subject line will also be accepted. Include the completed tender response workbook and all supporting documents required by the specification. Read the tender documents alongside the published Clarification Log, including **Clarification Log V2, which will be released on Monday 26 October 2026**. The College website is provided for reference only; tender submissions must be sent to the email address above.
Tenders may be submitted electronically: notAllowed
Lot: 1
Lot value (estimated)
92.000,00 GBP excluding VAT
110.400,00 GBP including VAT
This contract is subject to renewal: Yes
Description of renewals: The College may extend the contract for a further 12 months, from 16 November 2027 to 15 November 2028, subject to satisfactory supplier performance, budget availability and the College's requirements. The extension is at the College's discretion and is not guaranteed.
Languages in which tenders or requests to participate may be submitted: En