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- Corrigendum-Media Consumption Pathways and Trust
Corrigendum-Media Consumption Pathways and Trust
AI Summary
The Department for Culture, Media and Sport is commissioning a comprehensive two‑phase research programme to examine how the public discovers, engages with, and evaluates news and information across a spectrum of media channels, including broadcast television and social media platforms. Phase 1 will deploy a behaviour‑based cohort study or a comparable research design to chart the detailed “user pathways” that audiences of varying age, gender and socio‑demographic backgrounds take when locating, consuming and assigning value to media content. This mapping will capture the sequence and timing of interactions across traditional and digital media ecosystems, providing a granular view of consumption patterns that underpins subsequent analytical work.
Building on those empirical insights, Phase 2 will probe the subjective dimension of media trust, investigating how perceptions of misinformation and disinformation shape individuals’ confidence in diverse information sources. The study will also assess the broader societal consequences of identified consumption pathways, examining metrics such as viewer retention, cohesion within social groups, and the overarching integrity of the United Kingdom’s information environment. The research deliverables will inform the DCMS Science and Analysis R&D Programme and support cross‑sector policy debates on media literacy and public communication. The study must employ a rigorous behavioural cohort methodology as described.
Description
This is part of the DCMS Science and Analysis R&D Programme, which supports R&D capability within the department. This project will run concurrently alongside three other large projects across 2027-2030; these include 'what works' research into AI adoption in DCMS sectors; a continuation of previous research to develop data-intensive approaches for capturing engagement at unticketed cultural, heritage, and sporting events/activities/locations, e.g. using mobile app data to model how people participate in our events; and a continuation of previous research to design and improve methods for holistically tracking the long-term impact of major events, tested on a major event.
Communication: The information and/or documents for this opportunity are available on the Atamis e-sourcing portal: https://dcms.my.site.com/login . You must register on this site to respond. If you are already registered you will not need to register again, simply use your existing username and password. Please note there is a password reminder link on the homepage. **Once registered on Atamis, click 'Find Opportunities' and register your interest. Once you have confirmed your interest, go to 'My Proposal and Quotes' to view the documentation.*** Please ensure you have clicked 'SUBMIT' after uploading your response. Please ensure you review all communications and follow any instruction provided to you. Any questions or clarification requests regarding this opportunity must be submitted exclusively through the Atamis portal messaging system before the Clarification Deadline. If you experience any technical difficulties please contact the Atamis eSourcing Helpdesk at: Support@atamis.co.uk **Please ensure you have registered on the Central Digital Platform to obtain your unique identifier. This is a requirement for all public sector contracts governed under The Procurement Act.*** It is available at www.gov.uk/find-tender
Amendments:
Other additional information: Incorrect mention of framework.
Enquiry deadline: 2026-10-26T17:00:00Z
Deadline for requests to participate: 2026-11-06T17:00:00Z
Submission address and any special instructions: The information and/or documents for this opportunity are available on the Atamis e-sourcing portal: https://dcms.my.site.com/login . You must register on this site to respond. If you are already registered you will not need to register again, simply use your existing username and password. Please note there is a password reminder link on the homepage. **Once registered on Atamis, click 'Find Opportunities' and register your interest. Once you have confirmed your interest, go to 'My Proposal and Quotes' to view the documentation.*** Please ensure you have clicked 'SUBMIT' after uploading your response. Please ensure you review all communications and follow any instruction provided to you. Any questions or clarification requests regarding this opportunity must be submitted exclusively through the Atamis portal messaging system before the Clarification Deadline. If you experience any technical difficulties please contact the Atamis eSourcing Helpdesk at: Support@atamis.co.uk **Please ensure you have registered on the Central Digital Platform to obtain your unique identifier. This is a requirement for all public sector contracts governed under The Procurement Act.*** It is available at www.gov.uk/find-tender
Tenders may be submitted electronically: allowed
Award decision date (estimated): 2027-02-15T23:59:59Z
Lot: 1
Lot value (estimated)
1.500.000,00 GBP excluding VAT
1.800.000,00 GBP including VAT
Award criteria:
| Name | Type | Weighting |
|---|---|---|
| Quality | quality | 80% |
| Price | price | 20% |
Languages in which tenders or requests to participate may be submitted: En