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Education Recruitment Advertising and Resourcing Services (NERARS)
AI Summary
The Education Recruitment Advertising and Resourcing Services (NERARS) Framework Agreement provides a long‑term procurement arrangement for the public sector to support staff recruitment in higher education through comprehensive advertising and media placement services, while also enabling student recruitment marketing activities targeted at both UK and overseas audiences. The contract is delivered under a framework consisting of two complementary lots: Lot 1 covers full spectrum education recruitment advertising and resourcing, including staff recruitment, creative production, copy‑writing, typesetting, art direction, brand management and, where necessary, end‑to‑end campaign solutions; Lot 2 focuses on student recruitment marketing, concentrating on media buying and strategic ad placement to attract prospective students to UK institutions. The framework, effective from 1 March 2027 until 28 February 2030 with an optional extension to 2029, is administered by Southern Universities Management Services (SUMS) and applies across the United Kingdom. All stipulated services must be performed in compliance with relevant UK advertising and marketing standards and CPV classifications 7934xxxx and 7900xxxx.
Description
Estimated date of publication of contract notice: 2026-06-16T23:59:59+01:00
Contract location: UK
Engagement process description
SUPC are looking to conduct Pre Market Engagement for the re-tender of the Education Recruitment Advertising and Resourcing Services (NERARS) Framework Agreement. The framework supports the public sector with education recruitment advertising and Resourcing as well as student recruitment advertising. The purpose of the PME is to understand different commercial models that we could use to make informed decisions to assist the pricing model and specification for the new iteration of the framework. We would like feedback to gain a better understanding of how you manage your prices, what you think works well, what you have seen that works well on other tenders/frameworks and what you would like to see on the new iteration of the framework. A market engagement questionnaire has been created for all who are interested to express interest, provide feedback on the current structure and provide valuable insights that will help shape the next framework. The link for the survey can be found at; https://forms.office.com/e/EfVpuqWGk9 (alternatively the link to the survey can be found in the document attached to this notice) If required, SUPC might request a follow up meeting with the supplier to discuss their survey response in more detail. The deadline for responses to the survey is 27th February 2026. Disclaimer This Pre-Market Engagement is intended solely to gather market insights and inform future scoping for the potential framework. It does not represent a solicitation, request for proposal, or commitment to proceed with any procurement process. No contractual or financial obligations arise from participation in this engagement. All decisions remain subject to internal approvals and applicable policies. Non-Commitment: This is not a tender and does not guarantee a future procurement. No Advantage/Disadvantage: Engagement (or lack of) does not influence any subsequent tender evaluation. Engagement also does not guarantee participation in the procurement process. Accuracy Liability: The information provided is for market research only Rights Reserved: SUPC reserve the right to change the process or abandon the procurement altogether, should they wish to.
Lot: LOT-0000
This contract is subject to renewal: Yes
Languages in which tenders or requests to participate may be submitted: En