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Media strategy and media space purchase for ARTE.tv in Spain, Poland, Italy, English-speaking Europe

AI Summary

ARTE G.E.I.E. seeks a digital media agency (or agencies) to provide comprehensive media strategy development and media space purchase services. The selected agency will be responsible for advising on the optimal media strategy for promoting ARTE.tv programming in one or more of the following target markets: Spain, Poland, Italy, and English-speaking Europe.

The scope of services includes supervising media planning and audience targeting, optimizing campaigns, purchasing digital advertising space (including paid referencing), and potentially offline media channels such as OOH, DOOH, press, radio, cinema, and TV. Furthermore, the agency will be responsible for quality control of publications, monitoring, analyzing, and assessing campaign performance, and providing strategic and operational management in collaboration with creative agencies.

The successful agency must demonstrate experience in digital media planning and buying, as well as a strong understanding of the chosen target market(s). Familiarity with offline media channels is desirable but not mandatory. The tender is structured into four lots, each corresponding to a specific target market: Spain (LOT-0001), Poland (LOT-0002), Italy (LOT-0003), and English-speaking Europe (LOT-0004). This allows agencies to bid for individual markets or multiple markets based on their expertise and capacity.

Description

To further develop its pan-European communication and marketing strategy, ARTE G.E.I.E. is currently looking for (a) digital media agency(ies) to help promote its programmes in Europe outside France and Germany, in the following languages: English, Spanish, Polish and Italian in the European territories of Spain, Poland, Italy and English-speaking countries in Europe. Thanks to the European Development department and the support of the European Commission, ARTE is today becoming a European cultural platform which addresses 70% of Europeans in their mother tongue as part of its online content is available in six languages i.e. English, Spanish, Polish and Italian alongside French and German. ARTE's catalogue in 6 languages is made available on ARTE’s own digital platforms (arte.tv, applications for mobile and Smart TV) as well as on selected social media channels. The offering in six languages is available for free Europe-wide and, for half of the catalogue, worldwide. This contract’s purpose is to promote ARTE.tv as a brand and its catalogue in the before-mentioned target countries, Agencies can apply to cover one, two, three or four of the following markets: • Spain • Poland • Italy • English-speaking Europe The agency(ies) will support ARTE around the following scope: • Advice on media strategy, supervision of media planning, audience planning and constant optimisation. • Purchase of media space on behalf of ARTE on all so-called digital advertising media (including paid referencing) and punctually offline media (OOH, DOOH, press, radio, cinema, TV, etc.); • Quality and deadline control of all publications. • Monitoring, analysis and assessment of the actions referred to above. • Strategic and operational management in synergy with creative agencies on the target countries. At the end of the second phase of the procedure ("offer phase"), ARTE G.E.I.E. will pay compensation in the firm and final amount of €750 excluding VAT to the unsuccessful candidates who have submitted a technical and financial offer that complies with all the documents making up the Consultation File and with the regulations relating to public contracts. This compensation does not apply to the current "application" phase.
Additional information: In accordance with the judgment of the Court of Justice of the European Union of 17 June 2021 in Simonsen & Weel A/S v Region Nordjylland and Region Syddanmark, the maximum value of the services under this contract is indicated in Article 2.1.3. This value is based on a high estimate of the volume of services and does not represent a commitment to consumption for ARTE G.E.I.E.
Place of performance: FRF11

Lot: LOT-0001
Title: Media strategy and media space purchase for ARTE.tv in Spain

Lot: LOT-0002
Title: Media strategy and media space purchase for ARTE.tv in Poland

Lot: LOT-0003
Title: Pays 1Media strategy and media space purchase for ARTE.tv in Italy

Lot: LOT-0004
Title: Media strategy and media space purchase for ARTE.tv in English-speaking Europe



Notice type: Contract award notice

Details

Status:
Awarded
Procedure type:
Competitive Procedure with Negotiation
Sectors:
79000000 - Business services: law, marketing, consulting, recruitment, printing and security
Place of origin:
France
Places of performance:
France
Contract duration:
4 YEAR, Start date: 2024-07-01+02:00
Contract type:
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